Intro: Hi I’m Mason, founder of SenseiAI. We make mentorships scalable.
Problem: Jason is an investor with a large audience, and wishes he could personally mentor an army of them, but he is time-strapped, which leaves his students without sufficient guidance and accountability.
Product demo: So Jason comes to SenseiAI, sets up his SenseiOS in a matter of minutes, then starts fine-tuning it to match his exact Sensei preferences.

He dials the passion all the way up, then sits back and watches as questions, goals, and pitches start coming in and SenseiAI automates the coaching.

Mason is a product builder, so he subscribes to JCal’s SenseiOS for $10/m. He sets his goal to launch an MVP in a month, and gets daily progress check-ins until it’s ready. Then JCal helps him craft the pitch and practice it until he’s ready.
Business model: We offer subscriptions to mentors. The beta starts at $12/m, with 20% revenue sharing on their subscriptions.
Traction:SenseiAI has over 50 free users after soft-launching earlier this month.

Bonsai has over $13k in revenue this year, which comes from whitelabel plans and revenue sharing.
Competition: Socra– Socra is a fictional AI coach, whereas Senseis are based on real mentors
Go-to Market: The Pilot Program pipline finds influential Senseis, mentors, and coaches. We set up their SenseiOS and plans so they require zero onboarding. We offer them a free Sensei Pro plan, then take home 20% of their subscription revenue.
Roadmap: Road to $10M: If the average customer spends $20/m subscribing to multiple Senseis, then we will need to get to 200,000 total customers. We are going to use the Masterclass model and onboard teachers with existing audiences in the product, entrepreneur, and self-improvement space.

Road to $100M: Once we have captured the vertical, then we spread horizontal across different industries such as education, health, and small businesses.
Team: Team:

Mason Lawlor: I have over 10 years experience, and have built products that have generated over $10M.

Hi Mason,

Thank you for sharing your pitch with me. I’m Jason Calacanis, and I’m excited to learn more about your company, SenseiAI, which aims to make mentorships scalable. Here are my thoughts on your pitch:


5 Rules for Pitching

  1. Show, Don’t Tell
  2. Get to the Product in 15 Seconds
  3. Examples Matter!
  4. Synchronicity: what you say matches what’s on the slide
  5. One Point Per Slide

    Pitch Content

  6. Intro: Start with your name, company, logo, and a catchy tagline that summarizes what SenseiAI does.
  7. Problem: Begin by addressing the problem you’re solving concisely. If necessary, provide a brief setup for the problem before diving into the product demo.
  8. Product demo: Show the product through the example of an actual customer. For example, demonstrate how a user sets up their SenseiOS, fine-tunes it to match their preferences, and receives automated coaching. Use specifics and avoid using generic language. Consider using your top customer or an Ideal Profile Customer (IPC) example.
  9. Business model: Clearly explain how SenseiAI generates revenue. Share details about the beta pricing and the 20% revenue sharing model for mentors.
  10. Traction: Highlight your traction, such as the number of free users you’ve acquired since soft-launching and the revenue generated through whitelabel plans and revenue sharing.
  11. Customers: Emphasize the strength of your customer base. Showcase key logos of important clients, highlight your customer growth rate, retention, and share one or two standout customer testimonials.
  12. Competition: Present a chart showcasing a comparison between SenseiAI and your competition. Use columns with checkmarks to demonstrate where SenseiAI offers unique advantages.
  13. Go-to Market: Explain how you acquire customers. Discuss your pipeline strategy for finding influential Senseis, mentors, and coaches, along with the zero onboarding required.
  14. Roadmap: Outline your roadmap to success. Share your plan to reach $10M and $100M in revenue, mentioning milestones and how you’ll capture different verticals and industries.
  15. Team: Introduce your team members by sharing their names, titles, and relevant logos of their previous experience. Highlight their expertise as it relates to SenseiAI.

    What investors are most interested in:

  16. Product
  17. Customers
  18. Business Model, Margins, Unit Economics
  19. TAM (bottoms-up approach)
  20. Go-To Market (for early-stage companies that don’t have growth turned on yet)
  21. Competitors
  22. Vision/Roadmap
  23. Team (when the team has a track record)

    I recommend following these tips to make your pitch more effective:

    • Avoid excessive use of buzz words and be as specific as possible.
    • Highlight your top customer and describe the impact your product/service had on their lives.
    • Include one customer testimonial and read it out during the pitch.
    • Keep each slide focused on one key point and avoid combining multiple topics on one slide.
    • Use visuals, charts, and images to convey your message rather than relying on excessive text.
    • Incorporate a screencast or recording of your product demo within your slide presentation.

      Please take these suggestions into consideration while refining your pitch. If you have any questions or need further assistance, feel free to ask. Once you’ve made the necessary adjustments, I’d be happy to hear your polished pitch in person. Let’s schedule a meeting!

      Looking forward to learning more about SenseiAI.

      Best regards,

      Jason Calacanis

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