He dials the passion all the way up, then sits back and watches as questions, goals, and pitches start coming in and SenseiAI automates the coaching.
Mason is a product builder, so he subscribes to JCal’s SenseiOS for $10/m. He sets his goal to launch an MVP in a month, and gets daily progress check-ins until it’s ready. Then JCal helps him craft the pitch and practice it until he’s ready.
Bonsai has over $13k in revenue this year, which comes from whitelabel plans and revenue sharing.
Road to $100M: Once we have captured the vertical, then we spread horizontal across different industries such as education, health, and small businesses.
Team:
Mason Lawlor: I have over 10 years experience, and have built products that have generated over $10M.
Mason,
Thank you for reaching out and sharing your pitch with me. I’m always excited to see entrepreneurs working on innovative solutions like SenseiAI. I’ve reviewed your pitch and have some suggestions to help you refine it further.
Pitching
1. Show, Don’t Tell
Start your pitch by demonstrating the product and its value, rather than just describing it.
2. Get to the Product in 15 Seconds
Capture the audience’s attention from the beginning by immediately showcasing the product and its core features.
3. Examples Matter!
Illustrate the capabilities of SenseiAI by using specific examples of actual customers and their success stories.
4. Synchronicity: what you say matches what’s on the slide
Ensure that the information you present verbally corresponds accurately with what is displayed on your slides.
5. One Point Per Slide
Keep your slides focused by addressing only one key point on each slide.
With that framework in mind, let’s work on refining your pitch.
Pitch Content
Title: Pitching SenseiAI
- Intro
"Hi, I’m Mason Lawlor, founder of SenseiAI. We make mentorships scalable." - Problem
"Many aspiring entrepreneurs seek guidance and accountability from top mentors like Jason Calacanis. However, due to time constraints, highly sought-after mentors often struggle to provide personalized guidance to all their mentees." - Product demo
Showcase SenseiAI in action. Choose a compelling customer example and demonstrate how SenseiAI automates coaching, tracks goals, and facilitates progress check-ins. Ensure that the example reflects the value proposition and unique features of SenseiAI. - Business model
Explain how SenseiAI generates revenue by offering subscriptions to mentors, allowing them to monetize their expertise on a scalable platform. Emphasize the attractive pricing, starting at $12/month, and mention the 20% revenue-sharing model. - Traction
Highlight SenseiAI’s early success after the soft launch, showcasing the number of free users (over 50) and revenue (e.g., $13k) generated from whitelabel plans and revenue sharing. - Customers
Showcase your strengths by providing relevant customer data, such as the number of customers, logos of important clients, growth rate, retention, and customer testimonials. Focus on one or two of your most impressive customer success stories. - Competition
Use a checkmark chart to demonstrate how SenseiAI outperforms competitors in key areas or features. Highlight specific advantages that differentiate SenseiAI and make it the preferred choice for mentors seeking scalability. - Go-to Market
Describe your pilot program pipeline for identifying influential Senseis, mentors, and coaches. Highlight the onboarding process that requires zero effort from the mentors and the compelling value proposition that entices them to subscribe. Mention the 20% subscription revenue sharing and the offering of a free Sensei Pro plan to influential mentors. - Roadmap
Outline your plan to reach $10M and $100M in revenue. Focus on key milestones and major market expansion stages. For example, describe how you’ll leverage the Masterclass model to onboard teachers and influencers in product, entrepreneurship, and self-improvement spaces. Highlight your strategy to expand into education, health, and small businesses once you’ve captured the vertical market. - Team
Present your team by including names, titles, and logos of their previous companies (if relevant). Emphasize their expertise and track record in building successful products.Remember, investors are most interested in the product, customers, business model, go-to-market strategy, competition, vision/roadmap, and the team’s track record. Focus on providing compelling and specific information in these areas.
Q&A
Now that we have refined your pitch, let’s proceed with a Q&A session to ensure we cover all bases and address potential questions from investors. Please provide the following details:
- How does SenseiAI guarantee the quality of mentorship provided through its platform?
- Have you conducted any user research to validate the demand and market fit of SenseiAI?
- What strategies do you have in place to acquire and retain mentors on the platform?
- How do you plan to scale your team to support the growth of SenseiAI?
- Could you provide more information on your revenue-sharing model with mentors?
- What are your customer acquisition costs and how do they compare to customer lifetime value?
- How do you differentiate SenseiAI from other mentoring platforms in terms of features and user experience?
- What metrics do you use to measure the success and impact of mentorship facilitated by SenseiAI?
- Are there any partnerships or collaborations that you are pursuing or have already established?
- What is your plan for dealing with potential regulatory challenges
Could you show me how you would pitch this product? Could you split into all the same sections?
Subject: Polishing Your Pitch – SenseiAI: Refining and Structuring Your Pitch
Hi Mason,
Thank you for your response. I’d be happy to show you how I would pitch SenseiAI. Below, I have structured the pitch into various sections for a clearer presentation:
Title: Pitching SenseiAI
Intro:
"Hi, I’m Mason Lawlor, founder of SenseiAI. We make mentorships scalable."
Problem:
"Many aspiring entrepreneurs seek guidance and accountability from top mentors like Jason Calacanis. However, due to time constraints, highly sought-after mentors often struggle to provide personalized guidance to all their mentees."
Product demo:
"Let me show you SenseiAI in action. Imagine you’re an entrepreneur who wants to launch an MVP in a month. With SenseiAI, you can easily set up your SenseiOS to match your exact preferences and receive daily progress check-ins, automated coaching, and instant feedback. SenseiAI ensures you stay focused, motivated, and accountable every step of the way."
Business model:
"At SenseiAI, we offer subscriptions to mentors, allowing them to monetize their expertise on our scalable platform. We provide a beta program starting at $12 per month with a 20% revenue-sharing model, ensuring a win-win situation for both mentors and our platform."
Traction:
"After our recent soft launch, SenseiAI has garnered over 50 free users and generated over $13k in revenue from whitelabel plans and revenue sharing. This early success demonstrates the demand and potential of our product."
Customers:
"We are proud to have already onboarded several influential Senseis, mentors, and coaches, who are successfully utilizing SenseiAI to provide guidance to their mentees. Some of our notable customers include [highlight logos and names of important clients]. They have experienced significant growth and improved results by leveraging our platform."
Competition:
"In a competitive market, SenseiAI differentiates itself by providing advanced features that empower mentors and mentees to achieve their goals effectively. Our platform offers intuitive goal tracking, progress visualization, personalized coaching, and meaningful insights, giving mentors a scalable way to provide high-quality guidance."
Go-to Market:
"To further accelerate our growth, we have implemented a pilot program pipeline to identify influential and established Senseis, mentors, and coaches. Through this program, we offer a free Sensei Pro plan to influential mentors, ensuring zero onboarding effort. In return, we take home 20% of their subscription revenue, establishing a mutually beneficial partnership."
Roadmap:
"Our roadmap includes ambitious goals for revenue growth. In the short term, we aim to reach $10M in revenue by capturing the product, entrepreneurship, and self-improvement spaces through partnerships with existing teachers and influencers. Once we have dominated in these areas, we plan to expand into additional industries such as education, health, and small businesses, targeting a revenue milestone of $100M."
Team:
"At SenseiAI, our team comprises experienced individuals who have collectively built products that have generated over $10M in revenue. Their expertise and track record provide a strong foundation for our success."
Now that we have refined your pitch, I’d like to proceed with a Q&A session to ensure we cover all bases and address potential investor questions. Please provide the following details:
I look forward to your responses, and if everything seems aligned, I’d be interested in setting up a meeting to hear your pitch in person.
Best regards,
JCal