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Bonsai.so - Patreon for Web3

16 Modules
Notion Template

This file is the index, or the Bible for all things Bonsai.so that are in production.

Explainer video: 8:36

Product Demo: 1:30

Bonsai is Patreon for Web3.

Bonsai is a walled garden for your community to access exclusive content, perks, and events.

Category: Web3, Community, Continuing Education, Developer Tools, K-12, Entertainment, and Media.

Get monthly updates about Bonsai.so

  • Resources
Bonsai Group
  • 1 Bonsai Overview

      Bonsai.so - Patreon for Web3

      The Problem: Centralized Closed Platforms

      Whether it’s Patreon, OnlyFans, Teachable, Shopify, etc– they own your content, your audience, your business, and so they basically own you.

      The Solution: Decentralized Open-Source Platforms

      In the future, you will have a convenient open-source option. You will have the option of owning the software that you and your community use. You will own all of the rights to make the decision whether you want to run it on your own server, or pay somebody else to manage it for you. Either way, you own the full code repository and the database. You will own your business.

      Key Differentiators

      • Unlike Creaton, Bonsai gives you the option to pay in cash or other trades of value
      • Unlike Patreon, Bonsai is open-source and web3 ready out of the box

      Education

      For now, I think going to focus on education as the foundation of the product. I know that you want Unlock Protocol to widely adopted, and I think more education on the topic will help. Especially in video form.

      Bonsai DAO

      I’m glad that I haven’t taken any investments yet, because a company like this needs to be formed as a DAO. Most traditional investors wouldn’t have allowed that. I would love to learn more about how you’ve structured Unlock DAO.

      Focus

      I’m going to focus on Patreon for now. I wasn’t focused enough in 2021. In 2022 I’m going to focus on a narrow vertical, rather than building a wide array of features. I will only add features when/if one of our grants receives interest, and I can find a good team to complete it.

      Simple LMS

      Patreon can be used as an LMS. But when people pay for content, I see little need in quizzing them. You give them the content they pay for, and if they value it, they will use it. That allows us to cut out most of the LMS functionality, and still use it as an LMS.

      Freemium Content

      Julien Genestoux from Unlock Protocol told me about a plan to allow people to unlock content with a Twitter follow or share. Also a Patreon OAuth integration. I see this as more of an OnlyFans feature where you can follow for free, then pay per individual post. Except instead of paying for individual posts, you could incentivize a visitor to unlock it with a subscribe, follow, share, comment, etc. It’s almost like a freemium version of Patreon.

      Later on, I could build a custom way to do this with Stripe, but I will focus on using Unlock Protocol for now.

      Use Cases

      • Education
      • Community Building
      • Podcasting
      • Blogging
      • Vlogging
      • Art
      • Music
      • Entertainement

      User Benefits

      • Community Owner: Create exclusive communities
      • Community Owner and member: Use time-limited NFTs for access to communities and events
      • Community Member: Resell your NFT if you want to rage quit
  • 2 Team: Bonsai DAO

      Team

      Bonsai DAO

      Founder
      Mason Lawlor

      Follow Mason:

      Advisory Board
      Chris Do

      Follow Chris:

      Advisory Board
      Julien Genestoux

      Follow Julien:

  • 3 Product Roadmap

      Basic Schedule

      2022

      September - Bonsai v0.0.11: Pre-Beta

      • Release Steal My dApp, I Dare You on Youtube

      October-December - Bonsai v0.1: Beta

      • Raise $250k+ from grants and funds
      • Find at least one grantee for our developer grant program
      • Update Bonsai Speed Run course

      2023

      January-March - Bonsai v1.0

      • Find at least one new grantee for our developer grant program
      • Update Sage 9 to Sage 10 (and possibly tailwind)
      • Release open-source iOS app
      • Release a new Bonsai short film
  • 4 Go To Market Strategy

      Go To Market Strategy

      How we will make money: Monthly subscriptions and NFTs

      2 week launch plan:

      Specific: We would start with influential communities before moving onto influencers.

      More Specific: We would primarily focus on influential communities who have shared technical skills, such as design, marketing, development, and art.

      Each of these is it's own MVA (minimal viable audience).

      Go To Market Strategy Summary

      We could offer equity or revenue sharing deals to the most influential communities.

      We start by targeting the most influential ones in design, development, engineering, and art.

      Pre-existing communities similar to The Futur. Where we all met each other.

      Each one makes up its own minimum viable audience (MVA). When we're ready to scale, we start stacking them.

  • 5 Target Audience

      Target Audience

      Ideal customer: Influential educators in blockchain, development, design, 3D, film, music, marketing, or engineering industries.
      We may build an OnlyFans version of the product that caters to the adult entertainment industry if the demand is there

      Ideal Communities

      These prospect communities are the Minimum Viable Audiences with shared technical skills.

      • r/Wordpress
      • Web Development170k
      • r/Web3
      • Web325k
      • r/Webdedev
      • Web Development1.5M
      • r/Entrepreneur
      • Business1.5M
      • r/Startups
      • Business1M
      • r/Webdesign
      • Design625k
      • Unlock Protocol
      • Web3
      • The Futur
      • Design
      • Design Code
      • Web Development
      • Hacker News
      • Web Development
      • Product Hunt
      • Web Development
  • 6 Our Story
      • Steal My App, I Dare You
      • Steal My dApp, I Dare You
  • 7 Dev Journal
      Bonsai Dev Journal
  • 8 Open-Source Tech Stack

      Bonsai was created on Roots, which is a modern configuration of Wordpress. Trellis includes a LEMP stack with Ansible, Vagrant, Composer, WP-CLI, and more. The Bonsai theme is a custom version of Sage, which is a modern starter theme by Roots which uses Laravel Blade.

      In 2023, Bonsai will be updated to Sage 10 and Trellis >=v1.17

      Github Repository
      Powered by

      Wordpress

      Roots

      Digital Ocean*

      Stripe

      Gravity Forms*

      Sensei LMS

      Bootstrap 4

      Vagrant 2

      Virtualbox 4

      Composer

      Yarn

      Node

      Ubuntu

      PHP 7

      NGINX

      Maria DB

      A+ SSL

      Let's Encrypt

      WP-CLI

      Sass

      Ansible

      Laravel

      Browsersync

      Blade

  • 9 Bonsai University
      • Quick Start: Speed Run
        Free 10:23
        • 00: Quick Setup 8:17
            • Download Bonsai
            • Install Requirements
            • Setup Servers
            View lesson
        • 01: Configuration 4:47
          • Create Github Repository
          • Configure Trellis/group_vars
          • Configre Trellis/hosts
          • Configure Security (See masterclass for security class)
          • Configure site/wp-cli.yml
          • Configure site/scripts
          View lesson
        • 02: Create Local Environment 1:53
          • Set Permissions
          • Deploy local environment
          View lesson
        • 03: Deploy Staging Environment 1:47
          • Commit and Publish to Github
          • Check DNS Propagation
          • Run Staging shell script
          View lesson
        • 04: Deploy Production Environment 1:56
          • Run Production Script
          View lesson
      • Masterclass: Development
        $15/m 27:45

          Learn how to build a SaaS product from scratch– idea to MVP.

        • 00: Open Source Design Sprints
          Free 14 min read

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          View lesson
        • 01: Security 9:05

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          View lesson
        • 02: Create a Product 8:58

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          View lesson
        • 03: Setup Sensei LMS 9:42

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          View lesson
  • 10 Bonsai Manifesto

      Standard Operating Principles

      We Scratch Our Own Itch

      Bonsai at the core, is ultimately THE platform we want to run your community.

      We Are Open Source

      There will always be an open source version of Bonsai, which I teach students how to make. It will teach students how to build an MVP. This portion of the company is called The Bonsai Foundation.

      We Go All-In on Design

      I have a belief that the best design will ultimately win out. But that's just a belief.

      In reality, the first to market usually wins, because they win free real estate in the customer's mind. Being first is better than having a better design in the short term.

      So we will focus on being first in our category, but only temporarily until we focus on design innovation– which is our ultimate goal.

      Monetization

      Enforcable by law for all time and across all universes:

      No Data sharing of user data on Bonsai.so

      Bonsai will be community supported, and we will handle our user data responsible. Since Bonsai is open-source, we can't control what other developers do with their user data.

  • 11 Promo Checklist
      Promo Checklist
  • 12 Sales Copy
      Sales Copy
  • 13 Graphic Assets
      Graphic Assets
  • 14 Bugs & Issues
    • Bugs & Issues on Github
    • Bugs & Issues on Notion
  • 15 Live Streams
      Bonsai University on Youtube
  • 16 Podcasts
    • EP001 - Futurism & Psychedelics
    • EP002 - Brand Storytelling w/ Chris Do– Where do you draw the line with transparency?
    • EP003 - Brand Storytelling w/ Chris Do– Drama with Business Partnerships
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